Vision & Mission

Our Vision

To be a crucial partner in our customer’s projects and initiatives by providing the best of products and brands through efficient logistics and value added services through adherence to quality, reliability & trust in all our functions and actions.

Our Mission

We will continue to build a corporate culture that respects and values the unique strengths and cultural differences of our associates, customers and community. To strengthen and grow our leadership position by providing our services across a range of market and customer segments

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Our People

Fostering teamwork, nurturing talent, enhancing leadership capability and acting with pace, pride and passion.

Our Offer

Becoming the partner of choice, delivering premium products and services and creating value for our customers.

Our Products

Provide a wide range of steel products from leaders in steel in keeping with the motto of being Dealers for Leaders and establish pivotal relationship with all stake holders in our customer’s supply chain and thereby be the crucial link in our customers success stories in sourcing, building, execution of projects.

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Our strategy focuses on four areas: investing in our people, making steel available at many location, enriching our communities and – a value that underpins the first three areas – transparent governance.

Investing in our People

Our people are at the heart of ABF Steel Traders. We are inspired by their ideas and rely on their hard work and commitment for the success of our business. We treat them with dignity and respect, invest in their development, and aim to provide them with a safe and healthy working environment

Enriching Our Communities

We play an important role in all the markets where we operate, and we want to contribute to the development of strong and sustainable local communities. We do this by being sensitive to local cultures, issues and priorities, by engaging with our communities in an open and transparent way, and by working in partnership with local organizations.

Identifying Material Issues

As part of our commitment to transparent governance, we undertake an annual group-wide material assessment to identify the issues that are important to our stakeholders. This insight informs our corporate responsibility program and reporting. We begin by collating the information we receive from engaging stakeholders such as our employees, communities, investors and suppliers, and also incorporate customer surveys, press coverage and social media feedback.

Transparent Governance

We believe in open and visible governance, grounded in business reality. We take steps to understand the true impact of our operations and our value chain, predict the future consequences, and manage risks consistently across our operations. We have a process in place to engage meaningfully with key stakeholders, and respond in a transparent manner.